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Tuesday, December 1, 2009

SEARCH ENGINE MARKETING | OPTIMIZATION | GOOGLE YAHOO MICROSOFT | RESEARCH

Google celebrates 11th anniversary with new Google Doodle - Sep 30, 2009
If anyone was confused by the extra "L" on the Google Search banner on Sunday, it wasn't because a designer made an incredibly dumb typo and was probably currently shopping around his resume. The answer was actually quite simple: Monday was the 11th anniversary of Google, so the company decided to have some fun with its name plate and turn the "L" in its name into an "11." Read More

Google incorporates Hot Trends into search results - Sep 29, 2009
In an effort to offer real-time search, Google has launched a new web search feature that allows users to track the latest trends on the web. Available in the U.S. and Japan, the new feature is designed to help users focus on the top, most interesting content on any given day. Read More

Google celebrates 11th anniversary with new Google Doodle - Sep 28, 2009
If anyone was confused by the extra “L” on the Google Search banner on Sunday, it wasn’t because a designer made an incredibly dumb typo and was probably currently shopping around his resume. Read More

Google Unveils Sidewiki - Sep 24, 2009
Earlier this week, Google announced the launch of Google Sidewiki, a new feature that allows users to contribute helpful information next to any Web page. The new feature appears as a browser sidebar, where users can read and write relevant entries along the side of the page. Read More

Microsoft and Yahoo! discussing partnership with European regulators - Sep 18, 2009
Given its past history with European regulators, it's not surprising to read a report by Computerworld that Microsoft is proceeding very cautiously in its search engine partnership that will see Yahoo! use Microsoft's Bing technology to power its search engine while Yahoo! will use its ad sales acumen for both companies. Read More

Google Buys reCAPTCHA - Sep 17, 2009
Google announced yesterday that it has acquired reCAPTCHA, a company that provides CAPTCHAs to help protect websites from spam and fraud. CAPTCHAs are those squiggly letters that when identified are designed to allow humans in but keep malicious programs out. Read More

Start up search engine AnyClip makes movie clip searching possible - Sep 16, 2009
Have you ever looked online for a favorite scene from a certain movie, only to leave empty-handed after a lengthy search session? A new search engine aims to fix that, as Slash Film says that start-up AnyClip is attempting to create a search engine that will allow movie fans to find "any moment from any film ever made." Read More

Google Reveals Fast Flip for Online Newspapers and Magazines - Sep 15, 2009
Google announced today the launch of Fast Flip, a new reading experience that allows users to browse sequentially through online news, headlines and feeds from individual top publishers. Unlike typical online articles that can take up to 10 seconds to load, Fast Flip allows readers to browse content seamlessly much like flipping through a physical magazine or newspaper. Read More

New Collective Online Archive Tells Story of 9/11 - Sep 11, 2009
In an effort to preserve the memories of 9/11, Google has announced the launch of Make History, an interactive website created by the National September 11th Memorial and Museum in collaboration with Google and design firm Local Projects. The new website is a participatory archive that allows people to share their experiences by uploading photos, video or written accounts of 9/11 and its aftermath. Read More

IBM partners with EU group on new search engine technology - Sep 11, 2009
The Wall Street Journal reports that IBM has partnered with a group from the European Union to tackle a major problem with search engines: how to handle the increasingly large amount of mixed media that is part of the Internet. Read More

Study Reveals Online Video Consumption - Sep 09, 2009
Online video has fundamentally shifted the concept of "prime time" to "all the time," according to a new study conducted by OVEC, a variety of media companies including Yahoo! and Warner Bros. Read More

Google patents design of home page - Sep 08, 2009
After five years of efforts, Google has finally secured a patent for its home page. While this might seem like a trivial matter, the broad nature of the patent means that it could have some interesting consequences for other search engines competing with Google now and in the future. Read More

Google Domestic Trends: tracking economic activity - Sep 04, 2009
Google has announced the launch of Google Domestic Trends on Google Finance, a new tool that tracks Google search traffic across specific sectors of the economy. Users can now use one of 23 indexes to track major economic industries such as advertising and marketing, auto financing and retail trade. Read More

Bing leads Google in successful Canadian Web searches - Sep 03, 2009
Although Google is still the dominant force in Web searches in the United States and worldwide, Microsoft Bing is making strides to cut into its market share. Read More

Google Translate Receives New Languages - Sep 02, 2009
Google has added nine new languages to it automatic translation software Google Translate, reaching a total of 51 languages and 2550 language pairs. Users can now translate text in Afrikaans, Belarusian, Icelandic, Irish, Macedonian, Malay, Swahili, Welsh and Yiddish. Read More

ImHalal.com matches Web content and Islamic Law - Sep 01, 2009
While the Internet's ability to bring a diverse range of information to a wide population is one of its main benefits, for people of certain religious backgrounds this can be a major drawback. Read More

Yahoo! Search Includes New SearchMonkey-Enhanced Results - Aug 31, 2009
Yahoo! has announced it will be expanding its SearchMonkey results to include enhanced search results for more categories including Products, Local Businesses, Entertainment, Reference, Social and Tech sites. Read More

Real-time search engines grow in popularity - Aug 28, 2009
Investors seem to be backing the popular notion that real-time searching is going to be a growing sector. Industry leader OneRiot announced on their blog on Aug. 27 that they have raised an additional $7 million in Series C funding from existing investors, including Commonwealth Capital Ventures, Appian Ventures and Spark Capital. Read More

YouTube Opens Partnership Program to More Users - Aug 27, 2009
Just about anyone can now get paid for creating a video on YouTube, as long as it attracts viewers. Google has announced they are extending the YouTube Partnership Program (YPP) to include individual popular videos on the site. While the YPP was initially created to help YouTube's more popular users make money from their videos, such as prolific users like Fred and ValsArtDiary, the company now plans to invite individual users with amateur-made videos that have accumulated a lot of viewers. Read More

Retailers coming around to search engine advertising - Aug 26, 2009
Data released by search marketing firm Performics shows that retailers are gaining confidence in the power of search advertising, a sign that retailers are beginning to ramp up their spending as the holidays approach. Read More

Yahoo! Expands to Arab Countries - Aug 25, 2009
Yahoo! today announced its decision to acquire Maktoob.com, a major online community in the Arab world with more than 16.5 million users. The acquisition (expected to be completed in the fourth quarter of 2009) will enable Yahoo! to expand its products and services with Arabic-language content and services Read More

Linux users favor Google search by massive margin - Aug 24, 2009
Users of the Linux operating system are definitely a particular breed, as evidenced by their (some would say stubborn ) support for an OS that is largely ignored by the rest of the world. This has forced them to create many unique Linux-only applications giving free options to established Web apps. Read More

Google Enhances Enterprise Labs - Aug 20, 2009
Google has added two new tools for Google Enterprise Search: Side-by-Side search comparison and new connectors for the Google Search Appliance (GSA), both available in Enterprise Laps. Read More

Google celebrates five years of IPO - Aug 19, 2009
On August 14, 2004, Google went public on NASDAQ with an initial offering of $85 a share. And as Paul R. La Monica on CNN Money points out, if you were able to get in on this initial IPO offering, you are probably a very happy person today. That's because today the stock trades at about $445 a share, a 420 percent gain during a time period when the NASDAQ has only gone up eight percent. Read More

Google Users More Active and Devoted than Microsoft/Yahoo Users - Aug 18, 2009
Google users are more loyal and conduct more searches than Yahoo! and Microsoft searchers combined, according to new data from ComScore. Although the new duo experienced a combined search penetration of 73 percent, Google continues to remain on top with 84 percent of the overall search market. Read More

Event ticket search engine FanSnap announces additional $5 million in funding - Aug 17, 2009
FanSnap, a search engine for fans looking to purchase tickets to sporting events, concerts and other live events, announced last week that it has secured a $5 million round of funding from Highland Capital Partners, whose general partner Richard de Silva will receive a seat on the FanSnap board of directors. Read More

iGoogle Boasts New Social Gadgets - Aug 13, 2009
Google has introduced new social features for its customizable homepage iGoogle. People currently use iGoogle to check email, track the news, watch videos, and chat with friends. Read More

Google raises the curtain on new Caffeine project - Aug 12, 2009
As a potential response to Microsoft Bing, Google announced on Tuesday its new Caffeine project, which is designed to index pages faster – a possible step to real-time searching on par with Twitter – along with better ways to search for social media content and placing such information higher in future search results. Read More

Yahoo! Deals Offers Online Bargains and Rewards - Aug 12, 2009
Yahoo! has launched a revamped version of Yahoo! Deals (http://deals.yahoo.com)-- its online source for coupons and bargains. The new website offers daily deals, online coupons, grocery coupons, local coupons, store circulators and exclusive deals. The new site also features social and community articles as well as video shorts on how to save money. Read More

Google launches "Prices from the Page" to help with price comparison shipping - Aug 11, 2009
If you are comparison shopping on Google, you might notice a new feature when you receive your results. As the blog "Google Operating System" notes, the site has now integrated prices from different online shopping sites into their results fields. Read More

Delicious Announces New Search Features - Aug 07, 2009
This week, Yahoo! launched new improvements to its social bookmarking web service, Delicious. The new features include time filters, a trends graph, tag filters, enhanced search results, and search suggestions. Read More

Yebol.com launches with semantic search technology - Aug 06, 2009
On the heels of the partnership between Yahoo! and Microsoft to share search engine and advertising resources in an attempt to battle search engine monster Google, another competitor is entering the fray. Last week Yebol.com launched in beta mode, claiming to be the next step in search engines by using semantic search technology to deliver categorized results to users. Read More

New Google Chrome Beta - Aug 05, 2009
Google today announced a new and improved beta for its Chrome browser. The company boasts that the new beta is not only faster than ever, but shows 30% improvement over the current stable channel release, which was last updated in May. Read More

Google Unveils New AdWords Interface - Aug 03, 2009
Google announced last week that the new version of its AdWords interface is now available to virtually all advertisers worldwide. The new interface, which was released for public testing in November 2008, is now free of the beta label and includes a simple design, more data and many additional new features. Read More

Microsoft and Yahoo! Finally Shake Hands - Jul 30, 2009
After more than a year of a highly publicized on-again off-again relationship, Microsoft and Yahoo! have finally agreed on a 10-year deal in Internet search and advertising to battle the search engine giant Google. Read More

Yahoo! Offers Enhanced Travel Search Results - Jul 28, 2009
Yahoo! has added a new travel image refiner to its Image Search feature, providing users with improved destination-focused search results. The new travel refiner offers access into Yahoo!'s "Web of Objects" and enables users to discover locations all over the world with more contextual information about the destination. Read More

Fly to the Moon with Google Earth - Jul 21, 2009
As the U.S. celebrated the 40th anniversary of humankinds first steps on the Moon, Google announced the launch of a new Google Earth feature that will allow users to experience the same adventure. Read More

Facebook Celebrates 250 Million Users - Jul 20, 2009
Barely three months after the announcement that Facebook reached 200 million users, the social networking site today announced a new milestone of 250 million active users worldwide, according to a post on the company blog by CEO Mark Zuckerberg. Read More

Consumers Say Social Networking Does Not Influence Brand Perception - Jul 15, 2009
Although many marketers are counting on social media to drive brand awareness and perception, 96% of employed consumers say that leveraging these tools does almost nothing to alter how they view a brand, according to a new study from WorkPlace Media. Read More

Microsoft Solicits Bing Feature Requests - Jul 13, 2009
In a continued effort to woo searchers away from its competition, Microsoft has begun to solicit feature requests for its new "decision engine," Bing. The company recently created a Facebook page where users can post comments about the features they would like to see added. Read More

Yahoo! Announces Search Pad - Jul 10, 2009
Yahoo! has launched a new Yahoo! Search feature called Search Pad that allows users to gather, organize, save, and share information they find while researching online. Read More

Marketers Adopt Social Media for Consumer Insight and Internal Collaboration - Jul 09, 2009
n a recent survey from the Direct Marketing Association's (DMA) Social Media Council, in partnership with HeadMix, 60% of DMA members representing nearly 40% of the Fortune 100 said that social networking can influence their company's brand awareness in a significant way. Read More

Internet Usage among Children on the Rise - Jul 07, 2009
new survey by Nielsen Online highlights the importance of leveraging the online platform for marketing to children. According to Nielsen's figures, the number of kids online has increased 18% in the past five years, while the total online population grew only 10% in that period. Read More

Half of Twitter Users Fail to Utilize Service to Full Potential - Jul 06, 2009
Although the popular micro-blogging service Twitter has experienced dramatic growth in the number of accounts since last year, 54.9% of users have never tweeted, 55.5% are not following anyone, and 52.7% have no followers, according to a new study from HubSpot. Read More

Bing adds Real-Time Twitter to Search Results - Jul 06, 2009
As part of an effort to integrate real-time data into search results, Microsoft has announced that its one-month-old search engine Bing now includes the latest tweets of Twitter users. Read More

Search Engine and Banner Ads Less Helpful Than Other Forms of Advertising, Study Shows - Jul 01, 2009
The results of the latest AdweekMedia/The Harris Poll are in, and they show that when it comes to helping consumers decide which products or services to purchase, search engine and banner ads are not the most effective platforms. Read More

Facebook Announces New Chief Financial Officer - Jun 30, 2009
Facebook has named David Ebersman, the former executive vice president and chief financial officer of the biotechnology company Genentech, its new chief financial officer (CFO). Ebersman will report to Facebook's Chief Executive Officer and Founder Mark Zuckerberg. Read More

Websites and News Aggregators Struggle to Handle Traffic Related to Jackson's Death - Jun 29, 2009
After the first reports of Michael Jackson's demise surfaced online last week, the Internet struggled to keep pace with the record number of queries and traffic as people sought out the details. Read More

Mother's Day Gift and Coupon Sites Top Websites in May 2009 - Jun 25, 2009
After April 2009's focus on swine flu and social networking, U.S. consumers shifted their attention to purchasing Mother's Day gifts and finding coupons in May 2009, comScore's latest analysis of consumer activity shows. Read More

Readers Track Favorite Journalists with New Google News Feature - Jun 24, 2009
Google News recently launched a new feature that allows readers to follow the work of their favorite journalists. Clicking on the name of a specific journalist will bring up a list of all articles associated with him or her. Read More

Yahoo! Announces Easy Display Ad Solution - Jun 23, 2009
Originally an extension of a program that Yahoo! and AdReady offered to select Yahoo! Small Business customers last year, Yahoo! has announced that its display ad solution My Display Ads is now available to help small and medium-sized businesses easily reach their target audience. Read More

Bing Continues to Burgeon - Jun 22, 2009
After claiming a fraction of the search market in the first week of its launch, company-ascribed "decision engine" Bing continued to burgeon and see gains during its second week as well, according to comScore. Read More

Memorial Day, Star Trek, and Obama Top List of Blog Topics in May 2009 - Jun 18, 2009
Holidays, movies, and politics were at the forefront of bloggers\ Read More

Facebook Revamps Search-Still in Testing Phase - Jun 17, 2009
In an effort to provide its users with a chance to participate in its product development process, Facebook is testing new versions of Facebook Search with a small portion of its users. Read More

Google Adds Local Businesses to Product Search Results - Jun 16, 2009
Last week, Google began to experiment with incorporating local businesses into its product search results. This feature, which is intended to benefit both local businesses and consumers who want to purchase products locally, is now open to all participants. Read More

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