Point of View on Mobile
The Emerging Technology Committee addresses key questions: What mobile channels are available to search marketers and which show the most promise? What are the prospects for search, particularly local search, on mobile devices, and how is the landscape changing? What steps can marketers take to effectively target and reach consumers using mobile?
SEMPO Releases Social Media POV
SEMPO released the first in a series of Point of View (POV) whitepapers authored by the Emerging Technologies Committee. The whitepaper explores how social media platforms are changing the application and perception of what is "search."
SEO Job Trends
As detailed in the New York Times, Search Engine Optimization skills essential for marketing professionals.
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